Taylor Swift performs live. Photo credit: Ronald Woan
Late last month, reports suggested Taylor Swift’s Eras Tour could be the first concert series to gross $1 billion. Now, another analysis suggests the tour’s earnings will surpass the billion-dollar mark, hitting a staggering $1.4 billion.
Though the 33-year-old singer-songwriter and her team chose not to reveal the nightly earnings of the 100-plus show tour — there are reportedly plans to release the dates publicly sometime later — the Wall Street Journal reported for about a week back suggested the Eras Tour “could gross over $1 billion.”
As previously mentioned, the astronomical total, backed by an army of particularly dedicated Swifties, would represent the highest total touring sales of all time. Behind the figure, the Journal reiterated Billboard’s earlier forecast that $590 million would be taken by the 50-plus-date US leg of the Eras Tour alone, which is expected to end in August.
Of course, it’s also possible that the 12-time Grammy winner will add more shows after extending the extremely lucrative tour several times. Despite this point, and the apparent demand for the performances — as well as extremely expensive merchandise, which some believe will fetch another roughly $2 million per event — others have expressed the view that the concert series will fetch a comparatively modest $700-$900 million US dollars will bring in .
Those predictions are beaten by the $1.4 billion originally expected by Pollstar, which attributed the massive figure to their “rather conservative” estimates.
The publication for the latter showed “An estimated gross profit of over $300 million” over the first 22 tour dates – reflecting an average ticket price of nearly $254 and an average gross profit of $13.63 million for each show.
Additionally, according to the same source, the Eras Tour is poised to hit $1 billion in revenue around Swift’s performances in Singapore in March 2024 before visiting all possible European countries to complete three performances at Wembley, according to the latest study -Stadium to end schedule.
For additional context, in the aforementioned Deep Dive, the Journal examined in some detail the percentage of earnings that could actually reach Swift’s pocket from the Capital One-sponsored Eras Tour. It goes without saying that the tour also fuels streams for the Pennsylvania native, who has 92.15 million monthly Spotify listeners and is preparing for an exit Speak Now (Taylor’s Version) on Friday.
Swift has been announcing the upcoming release on social media for some time, and a 3LP Orchid Marbled Vinyl edition of the re-recorded album is available to pre-order on their website for a cool $38.99, compared to $45.99 (though it’s free ). Shipping) via Walmart and Amazon.