Adaptive gaming audio platform raises $2.5 million

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Photo credit: has announced a $2.5 million seed round to revolutionize the way games are voiced. Here’s the latest.

The company’s goal is to provide cost-effective and efficient plug-and-play solutions that streamline the process of integrating music into gaming content. Adding music to video games is often a tedious process with time-consuming licensing that can later impact the product’s availability in digital stores. uses proprietary adaptive AI technology to enable developers to find, license and implement music into games using PlusMusic Soundtrack, Infinite Soundtrack and Adaptive Audio AI. PlusMusic Soundtrack is an all-in-one solution with a self-service music licensing platform and a catalog of more than 375,000 licensed tracks. expects to expand the catalog to more than 500,000 tracks by the end of the year.

Meanwhile, the Infinite Soundtrack service is aimed at gamers and those who create user-generated content (UGC) in games like Roblox. Using the Adaptive AI Audio (.aai) format, adaptive AI can map music to digital experiences, allowing music to fit natively into any digital experience. It uses a consumption-based pricing model to ensure transparent costs tailored to usage and license fees, rather than a standard approach. The platform is currently used by 675 game developers and 12 games using this technology have been released. was founded by music industry veterans and AI/ML experts from Nielsen/Gracenote with funding from Play Ventures and an Epic MegaGrant, and guidance from gaming and music giants like Shawn Layden and Ty Roberts.

“We have spent our careers as musicians and music business professionals in the music industry and we love games,” said the founders told GamesBeat in an email. “We saw a great opportunity in bringing the gaming and music industries together. There was a gap for musicians to distribute games widely, and music licensing was overly complicated and complex. We also felt that because of our background and understanding of music licensing, we could help solve some of the music licensing issues. Technology is critical to this union.”