After Braunxit, Scooter Jokes—”I’m No Longer Managing Myself”

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Scooter Braun jokes about client exodus

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Photo Credit: TechCrunch / CC by 2.0

The exodus of talent from manager Scooter Braun has left the exec joking he no longer manages himself. But what is actually going on?

Scooter Braun’s noted beef with Taylor Swift was the subject of much debate on social media—and this latest exodus seems to be filling the same space. It has left casual observers wondering if there is something going on behind the scenes or if noted talents Ariana Grande, Demi Lovato, and Idina Menzel have found greener pastures beyond the Braun corral. So what’s up?

According to industry scuttlebutt, Braun says he’s taking a step back from the day-to-day management of artists to focus on being CEO of HYBE America. According to that rumor, clients like Ariana Grande and Bieber aren’t leaving as Braun shifts his responsibilities. However one particular Variety report contains a juicy bit of info that might lend some insight into the situation.

“He’s imploding,” one source told the outlet. “It’s a different world since the pandemic. You just can’t be an asshole like that anymore,” this person is quoted as saying. They’re also cited as saying ‘unsavory relations’ about Braun may come to light—though that particular tea hasn’t spilled yet.

Social media is full of speculation of what could cause so much talent to leave. Others took to making a meme out of no longer being managed by Scoot, with some choice chuckles to be had below.

“The dancing old man Six Flags guy has parted ways with Scooter Braun and is no longer managed by him,” tweeted one person following the news. With so much talent departing, where does that put Justin Bieber? Bieber’s representatives have denied that the artist is dumping Braun, but the story seems to be different behind the scenes.

“Justin’s been working on his new record for the last six months. Scooter and SB Projects have not set up one session or done one thing for this record. The relationship with Scooter has run its course,” an insider told People, adding that Bieber hadn’t spoken with Braun personally in more than a year.