(left to right) MXX CEO Client Services/Triller VP of Product and Engineering Ben Reid, DAACI Director Rachel Lyske and WiSL CEO Julian Goodkind. Photo credit: DAACI
Another day, another AI piece of music – or two pieces to be precise, since the artificial intelligence music generator DAACI has taken over the AI music editor MXX and the AI music marketplace WiSL.
London-based DAACI, which bills itself as “a comprehensive AI system that composes, arranges, orchestrates and produces authentic, high-quality and original music,” today officially confirmed its acquisitions of MXX and WiSL. The latter two companies are also based in London, and WiSL CEO Julian Goodkind is perhaps best known as the co-founder and leader of Pure Sync.
Meanwhile, MXX (formerly Mashtraxx) emerged in 2015 and Triller announced in October 2019 that it had bought the company. Consequently, the service counts among the executives a number of individuals who double as trill supervisors.
For example, Joe Lyske, MXX co-founder and CEO, was formerly Triller’s CTO, while a certain Philip Walsh oversees Triller’s corporate development and co-founded MXX, WiSL and DAACI.
Beyond these multi-layered C-Suite specifics, the composer- and producer-focused DAACI said the acquisitions represent a step toward developing “the ultimate AI creative ecosystem, unmatched in skill and committed to ethics in music “.
This “ultimate AI creative ecosystem” is backed by 60 issued patents, 65 team members and annual sales of £4.88 million ($6.04 million at current exchange rates), according to DAACI, which also officially closed its Abbey Road Red -Incubation announced.
“This is a milestone for DAACI,” said Rachel Lyske, CEO (and former MXX team member), in part. “I am delighted to welcome MXX and WiSL to the team. … The ultimate goal is to channel our incredibly powerful technology ecosystem to open up new ways for talented people to express themselves.
“Whether you’re a seasoned pro, a budding creative, or somewhere in between, you can benefit from the processes and creative options our system offers,” she continued.
Providing further context to DAACI’s post-purchase goals, the AI-centric platform has stated that its “meta-composition engine increases the composer’s ability to deliver personalized and emotional music to any commission, anywhere.”
More broadly, DAACI’s MXX and WiSL tracks come in the wake of a major “ethical AI” collaboration between Universal Music Group and relaxation app Endel. Spotify also continues to embrace artificial intelligence — and not just by housing a variety of AI-generated titles. But Ice Cube has made it clear that he doesn’t approve of the harmful technology, and Sting has predicted an approaching “battle we all must fight” against the AI.