YouTube is taking advantage of the chaos among Twitch partners by lowering the requirements for its own creators. Here’s the latest.
In a blog post today, YouTube announced that it is changing the eligibility requirements to join the YouTube Partner Program. It also introduced some new monetization features for creators, including paid chat, tipping, channel memberships, and shopping features. The channel membership feature is most similar to how Twitch works today, with users subscribing to individual creators for ad-free browsing.
What are the new eligibility requirements for the YouTube Partner Program?
YouTube Partner Program requirements have been lowered to help smaller creators start monetizing their content faster. Now user have at least 500 subscribers You can apply to participate in the YPP. In addition to the subscriber requirement, creators must have 3,000 valid watch hours or three million YouTube Shorts views. Previously, a creator needed 1,000 subscribers, 4,000 watch hours, or 10 million YouTube Shorts views to be considered. These new requirements are being rolled out in the United States, United Kingdom, Canada, Taiwan, and South Korea.
TikTok has also lowered the requirements for some of its access features to monetization features for creators. 10,000+ followers now have access to Series, Creators’ video paywall feature. Fans pay to access content from the series.
In addition, YouTube is opening its shopping affiliate program to subscribers with more than 20,000 followers. This program allows creators to tag products featured in their videos. These affiliate offers carry a label indicating that they are commission-based and offer creators the opportunity to review products and earn revenue from their reviews. Please note that artist channels and channels affiliated with music partners (record labels, distributors, publishers, VEVO) are not eligible for third-party product attribution on YouTube.
Twitch is fumbling with its affiliate program as more and more live streaming options become available. Mixer may have shut down, but YouTube is just as useful for anyone who wants to watch gamers or musicians have fun. Longtime Twitch creators like Asmongold are call for a boycott Therefore, YouTube’s timely decision to lower the requirements will help give participants another opportunity.