Anitta will co-host the opening show of the 2023 UEFA Champions League final with Burna Boy

Pepsi and UEFA have announced that Brazilian pop sensation Anitta will co-headline the 2023 kick-off show alongside Burna Boy.

Pepsi has announced that global pop star Anitta will co-headline the 2023 UEFA Champions League Final kick-off show on June 10 with Afrobeats sensation Burna Boy.

After a record-breaking year that included the release of their fifth studio album, versions of meGrammy winner Anitta will bring her energetic style to Istanbul’s Ataturk Olympic Stadium for a performance just before the big event.

To further promote the highly-anticipated performance, Pepsi released a short film entitled The Prep, which brings Anitta and Burna Boy together “in classic Pepsi style.” In it, we hear Burna Boy’s “It’s Plenty” and Anitta’s “Envolver” as each artist prepares for their epic kick-off show performance.

“I’m so excited for the news to finally come out!” commented Anitta. “I’m really excited to perform at the Pepsi opening show for the UEFA Champions League Final and can’t wait to headline with Burna Boy. We will bring fans in the stadium and around the world a show not to be missed. So be sure to tune in on June 10th – don’t miss it!”

Pepsi is also allowing fans to participate in the performance for the first time via the #PepsiKickOffShow challenge, which launched in March. The challenge encourages fans to show off their best ball skills and dance moves.

“Each year, we’re proud to partner with the biggest and most exciting names in music to bring world-class entertainment moments to fans around the world,” added Gustavo Reyna, senior director of global marketing at Pepsi. “This year’s Pepsi UEFA Champions League Finals 2023 kick-off show will be co-headlined by global superstars Anitta and Burna Boy – two artists who embody our ‘Thirsty For More’ philosophy, which reflects the thirst for life of the Celebrates people, and so are we.” I’m thrilled that fans are taking an active part in this must-have show through the #PepsiKickOffShow challenge. It’s going to be a truly fantastic spectacle!”

“This season’s spectacle promises to be unforgettable, with an exciting array of performers set to take the stage ahead of the UEFA Champions League final in Istanbul,” concludes UEFA Marketing Director Guy-Laurent Epstein. “We’re proud of our longstanding partnership with Pepsi, which allows us to bring even more excitement to fans, and we look forward to sharing this season’s Pepsi UEFA Champions League Kick-Off Show with everyone.”

Fans can follow the kick-off show via UEFA’s official YouTube and TikTok channels, as well as local broadcasts. Another special guest will be announced ahead of the finals, so fans can stay up to date by visiting this space and following Pepsi on social media.