Ariana Grande and Demi Lovato Parting Ways with Scooter Braun — Who’s Next?

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Ariana Grande Demi Lovato

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Photo Credit: Batud / CC by 2.0

Ariana Grande is parting ways with manager Scooter Braun after reports surfaced that Demi Lovato was doing the same.

Rumors surfaced last month that singer Demi Lovato would be parting ways with manager Scooter Braun, with whom the singer signed in 2019. That report was confirmed Monday alongside the news that Ariana Grande, who signed with SB Projects in 2013, was also seeking new management.

Lovato was signed with Phil McIntyre of PhilyMack before her 2019 signing with Braun’s SB Projects. A source close to the situation says it was “time for Lovato to go in a new direction,” although she is “thankful for her time with SB Projects.” Conversations are ongoing, though she has yet to secure new management.

Since signing with Scooter Braun, Demi Lovato released two albums: 2021’s “Dancing with the Devil… the Art of Starting Over,” which peaked at No. 2 on the Billboard 200, and last year’s “Holy Fvck,” which hit No. 7. Lovato has charted 36 hits on the Billboard Hot 100 chart since the start of her career in 2008, four of which reached the Top 10. All eight of her studio albums have debuted within the Billboard 200’s Top 10, with “Here We Go Again” debuting at No. 1 in 2009.

Ariana Grande, who has spent the entirety of her post-Nickelodeon career signed with Braun, has released six albums — all but one of which has been a No. 1 hit on the Billboard 200. Grande is currently gearing up for the tenth anniversary of her debut album, “Yours Truly,” which will feature the release of a deluxe digital version of the album on August 25, along with newly-recorded live performances of “Honeymoon Avenue” and “Daydreamin’.”

Grande’s other upcoming projects include a starring role in the two-part film adaptation of the musical “Wicked,” the first part of which is scheduled for release in November 2024.

SB Project’s roster still includes longtime client and superstar Justin Bieber, who reportedly wanted to leave SB following rumors on Friday (August 18). However, representation for Bieber and Braun have told the press that the “rumors are not true.” J Balvin also signed with Braun in 2019 but left in May this year to be managed by Roc Nation.