Pepsi has officially launched a major ad campaign (“Press Play On Summer”) featuring Apple Music and the streaming service’s 2022 Artist of the Year, Bad Bunny.
Pepsi, Apple Music and Bad Bunny, who reportedly grossed $435 million from last year’s tour, recently launched their Press Play On Summer campaign. Complete with a standalone website (and the option to display featured text in English or Spanish), the promotion is scheduled to wrap up by September 17, according to the parties involved.
Until then, however, there will be die-hard fans scanning a QR code on eligible Mountain Dew, Pepsi, or Starry (formerly Sierra Mist) products — as well as thrifty fans participating for free by emailing PressPlayOnSummer.com or Visit /nopurchase for a chance to win approximately $2.11 million in instant and weekly prizes.
According to the fine print of Press Play On Summer, there will be a total of 150,000 prizes up for grabs over the month-long competition. Among the most notable of these items, according to the competition’s website, are 700 pairs of Beats Solo3 headphones (worth $200 each) and 1,300 pairs of Beats Studio3 headphones ($350 each), which show that the Participants must be over the age of 18 (19 in Alabama and Nebraska) and reside in the United States, Guam, or Puerto Rico.
Other instant prizes promised on the promotion’s website include 100,000 prepaid Mastercards worth $5, 23,000 “Cotton Canvas Tote Bags” (each worth $10), 19,100 trucker caps ($25), 4,000 “Premium Bucket Hats ($35) and 1,000 Printed Microfiber. Towels ($35), 250 boogie boards ($85), 250 “mini retro penny” skateboards ($150), 200 woven button-down shirts ($55), and 200 tank tops ($15).
In addition, new Apple Music users who opt for the QR code entry method will get three free months of subscription-only service; Qualified returning customers get two months free. And on the weekly awards page, 17 winners (each bringing a guest) will secure tickets to a live Apple Music event that recognized Pepsi as a sponsor of the Super Bowl Halftime Show last year.
These grand prizes are said to have an average value of $3,600 each – a sum that includes airfare, two nights’ accommodation and $300 in spending money (solely for the winners, not their guests).
As of this writing, Bad Bunny (whose alleged partner Kendall Jenner filmed) a disastrous Pepsi commercial few years ago) didn’t seem to have used social media to popularize Press Play On Summer. But the 29-year-old made an appearance at a WWE event in early May – with the approval of the Puerto Rican government allegedly paid $1.5 million to the wrestling organization to bring the action to Bad Bunny’s home country.