Bad Bunny Continues Adidas Partnership with $160 Campus Chalky Brown

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Bad Bunny Adidas partnership

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Photo Credit: Adidas

Bad Bunny continues his Adidas partnership with the launch of the newly reimagined ‘Campus Chalky Brown’ at $160 starting July 29.

Adidas has announced the latest in the Adidas Originals x Bad Bunny collaboration with the launch of the new Campus Chalky Brown on July 29. A simple, “timeless design, reimagined from the artist’s point of view,” the Campus Chalky Brown incorporates a warm palette of ochre and browns with a unique set of laces. 

The new shoe will be available in-store, online, on the Adidas CONFIRMED app, on Bad Bunny’s website, and in the Adidas flagship store starting July 29, with a price tag of $160.

“The latest iteration of Adidas Originals x Bad Bunny brings us one step closer to Benito’s personal style and musical influence, with all his spirit, inviting us to wear these shoes any time and any place,” says Adidas. 

“The shoe is a classic design with a padded collar, offering maximum comfort and reinforcements in the heel which together with a unique set of laces builds a premium silhouette, (featuring) a rubber sole and three stripes on the sides, the classic double set of tabs, and the characteristic eye symbol.”

Bad Bunny is currently on his first stadium tour in the United States and Latin America and is well on his way to setting more records. Thus far, he has set the record for the highest-grossing concert in each venue he has performed and the highest-grossing show by a Latin act. 

His fourth studio album, Un Verano Sin Ti, released in 2022, became the second all-Spanish album to reach No. 1 on the Billboard 200 Chart, behind another Bad Bunny release, El Último Tour del Mundo. Un Verano Sin Ti clocked the most significant streaming week ever for a Latin music album, with more than 356 million on-demand streams in its debut week. The album also set a record by having each of its 24 songs chart on Billboard’s Hot Latin Songs.