Canva announces partnerships with Warner Music Group and Merlin to offer Canva customers thousands of hit music to use in their videos, educational content and more.
Canva, the all-in-one visual communication platform, has announced partnerships with Warner Music Group (including Warner Recorded Music and Warner Chappell Music) and Merlin, giving Canva paid and educational customers in many countries unprecedented access to use of music clips from some countries allow the world’s most important artists in their content.
These partnerships make Canva the first visual communication platform to add to the creation of commercially released music clips for content that can be shared across multiple platforms. Canva customers will be able to access clips from these collections this fall.
By making popular music accessible in the Canva editor, labels and artists have the opportunity to get their music featured to millions of dedicated content creators in the United States, Europe, Brazil, Canada, and Australia, and earn royalties by releasing clips of their songs used in published Canva designs.
“Music is a fundamental expression of creativity and provides an inspirational starting point for many. We’re excited to welcome Warner Music Group and Merlin to the Canva content ecosystem and can’t wait to see what millions of music fans, content creators, educators and beyond are creating with content from their favorite artists,” says Silvia Oviedo, Lead of Content, Discovery and Print at Canva.
In addition to using popular songs, Canva customers can add clips of titles to presentations, internal training videos, instructional videos, and more. Social media content creation on Canva has exploded over the past few years.
According to data from Cisco, online video usage accounts for more than 80% of global internet traffic, and exports of Canva designs using TikTok templates have more than tripled in the last year.
“At Warner Music Group, we are focused on being at the forefront of music innovation. “This collaboration with Canva provides new opportunities for our artists to expand their reach and engage their fans, while allowing Canva’s creative community to enhance their designs with our extensive catalog,” said Jessica Goldenberg, SVP of Digital Strategy & Business Development at WMG. “Together with Canva, we look forward to shaping the future of visual communication by enabling creativity in ways only music can.”
“Warner Chappell is proud to have our catalog of songs included in Canva’s music guide. This innovative new partnership not only creates exciting new revenue streams for our songwriters, but also unlocks the power of music for individual designers, presenters and educators,” adds Andrew Ludwick, Vice President of Business Development, Digital at Warner Chappell Music.
“We’re excited to partner with Canva, a dynamic platform that encourages creativity and self-expression,” concludes Jeremy Sirota, CEO of Merlin. “Merlin prides itself on being a leader in bringing independent music to new platforms of discovery – this partnership with Canva will allow creators to connect with the vast selection of music from Merlin members around the world . This is another important milestone in Merlin’s commitment to advancing the evolution of the digital music landscape and opening new revenue opportunities for our members.”
The Warner Music Group and Merlin libraries are available to Canva Pro, Canva for Education and Canva for Nonprofit customers to add music clips to their designs. Small teams using Canva for Teams will follow. Canva will share more information later this year on continued efforts to expand the design possibilities for music fans.