Data monitoring is changing the way A&Rs discover and monitor emerging talent. Music data analytics platform Viberate makes it easy to discover up-and-coming artists with useful tools like the Artist Chart. Let’s take a look.
Viberate’s Artist Chart is part of the platform that currently rates and analyzes over 700,000 artists. “Powered by streaming and social media data and customizable with country, genre and performance filters, (Artist Chart) is designed to change the way A&R teams discover promising artistssays Vasja Veber, co-founder of Viberate. “The Artist Chart is designed to help you find the artists you’re looking for, review their performance and compare them in ten minutes. After that, you can track the artists’ growth and releases in one place.”
Seems pretty easy. So let’s take a look at how this process works in the talent discovery of emerging indie pop artists in the United States.
How talent detection works on Viberate
We want to isolate artists who are trending, so let’s start with the hot filter to find indie pop artists who are trending. Here’s a quick look at the chart that uses this filter.
Since we want to focus on emerging indie pop artists, we need to add a few more filters to really break down these results. Added a filter for country (US), subgenre (indie pop), lower overall rank (below 20,000) and fan base size (at least 10,000+ TikTok followers). Sorting the artists using these filters by their YouTube views in the last month gives us a shortlist of 11 potential artists that match our requirements.
Here’s a hands-on look at the three-month history chart of streams and listeners on the same chart. You can also listen to the artists’ signature tracks directly in the table. Not ready to take a closer look at the results? Save the results of the selected filters and refer back to them later – with potentially new artists on the list.
Screening and benchmarking of artists
The Artist Chart on Viberate also provides useful tools for looking at each artist’s streaming and social media analytics. You can focus on aggregate metrics like social media, music performance, and other performance metrics to compare artists side-by-side.
With this information, you can compare artists side-by-side on metrics like fan base size, country distribution and demographics, annual growth, engagement, and more.
When you follow artists on Viberate, you’ll get ranked and analyzed updates in the Followed Artists table. This gives A&R leaders the ability to have cross-channel stats in one place to understand an artist’s journey. In addition to these charts, Viberate offers artist, track, and playlist analytics and reporting tools.
“If we want the entire industry to thrive, we need to offer tools at an affordable price,” says Veber. To this end, Vibrate has reduced the price of its Viberate Premium plan from $129 to $9.90 per month. Viberate says it has more announcements in store this year as well, as the company executes on its plans to revolutionize the way the music industry uses data.
It’s a great complementary tool to use alongside live performances to help identify hidden gems in a more time efficient manner. It can help you discover up-and-coming artists to focus on without having to hit every smoky bar and sweaty festival gig to unearth underground talent. Online discoveries can be quantified using social media data, and Viberate streamlines this process.