Toy and games maker Hasbro has announced a worldwide management deal with Sony Music Publishing to manage its entire catalog of kid-friendly songs.
Hasbro has announced a deal with Sony Music Publishing to support the toy and games maker’s entire portfolio of kid-friendly songs from popular brands, including My Little Pony, Peppa Pig and Transformers. Sony Music Publishing will represent Hasbro’s existing global catalogue, which includes thousands of tracks from some of the most popular family shows of the past and present.
magic star, The OrchardHasbro’s global division of children and family entertainment has been appointed as Hasbro’s worldwide distribution partner for pre-recorded music. As part of the agreement, Magic Star will release new music centered around Hasbro’s portfolio of brands. These titles have access to The Orchard’s artist and label services and global distribution network. Magic Star will leverage its expertise in the children’s and family sectors to provide music to support Hasbro’s product lines and marketing initiatives.
“Music plays such an important role in many of our children’s programs because it allows children to engage in exciting ways with our characters and storylines. Stories are designed to teach children important life lessons, celebrate important family moments, and more. By incorporating music into our storytelling, little ones can better understand and enjoy the content they see,” said Matt Proulx, vice president of location-based entertainment at Hasbro.
“In addition, music from our popular series like Peppa Pig can be downloaded from the TV screen or tablet, so families can listen to music on the go and add it to their playlists. We are very excited to partner with Sony Music Publishing and Magic Star, true leaders in the audio industry, to extend this experience. With their expertise and Hasbro’s Blueprint 2.0 strategy of finding innovative ways to connect with fans, we are poised to succeed in creating fun, singable and danceable opportunities for families around the world.”
“We are thrilled to be collaborating with Hasbro on their wide range of amazing children’s and family brands, and look forward to bringing the stories and characters associated with them to life through the power of music,” added Will Speer, Managing Director of Magic Star , add.
“We’re incredibly excited to continue our collaboration with Peppa Pig and to welcome Hasbro’s iconic brands to the Sony family,” concludes Rob Stratton, Visual & Media Rights Director, Sony Music Publishing. “Hasbro is a creative powerhouse and I am confident that through our market-leading administrative and digital services, this will enable Hasbro’s continued growth and future success.”