Indie Labels and Artists, did you receive your invitation to join WeVerse? No you didn’t.
The following comes from Rhythmic Rebellion, a company DMN is proud to work with.
What does the future hold for indies when major labels have their own platforms for community and fanbase building and you’re left out?
It was great ten years ago when indies could just as easily build a following on Facebook and Instagram as a big artist. You could make a post and get a like from almost all of your followers. Now Mark Zuckerberg has changed the rules. Only a small percentage of your followers see your posts and you have to pay for more followers to see them.
Facebook and Instagram have become career killers in the music industry. Today, many of you have almost a million followers on social networks. You create a post and get 2,000 likes. Is that because people don’t like you anymore?
No. That’s because your posts have been suppressed for years. And the followers who happen to see your posts hardly remember you. What a mess! The creators spent years building fan bases only to then take them away.
This is exactly why Hybe created WeVerse. Hybe wanted their own platform where they would be in control of fan data and the fan experience.
Universal Music Group was so impressed that they partnered with Hybe and put their artists on WeVerse. You’re building a database of superfans. Thanks to the app, they can communicate freely with these fans, without squashed posts and without email spam filters. This really is the future of the music industry.
Good news! You are not left out! Here’s your invitation!
You are invited to join the Rhythmic Rebellion platform, which is very similar to WeVerse. It’s a place where you can build fan communities and message them through the app. Each artist account has its own email system. There is a built-in website builder, merch shop, and many other features.
Strength is in numbers and the indies need to work together!
Why is Hybe excited to share WeVerse with Universal Music Group? Because Universal Music Group will bring millions and millions of fans to the platform and every artist on the platform can be introduced to those fans.
When indie labels and artists work together, they can have their own platform with millions and millions of fans. The Rhythmic Rebellion platform is the perfect place for you to do that.
Who, what and where is Rhythmic Rebellion? My name is Greg Allen and I live south of Macon, GA, USA. I’m a singer songwriter. I wrote my first song when I was 12, spent my 20s touring with my band, had a real job for 20 years and decided to get back into music in 2016 by finding ways to support other artists.
I quickly found that many people were complaining about low streaming royalties. Streaming had brought album sales to a halt, hurting not only artists but especially songwriters.
My solution was for two reasons: (1) create a platform where the creators, labels and management were in control; and (2) develop creative revenue generation solutions that complement streaming royalties.
Selling a karaoke experience and getting access to a 10-track/stem player were ideas that would help increase songwriter and artist revenue.
In January 2017 I assembled an amazing team of software developers that made my vision a reality.
When I looked at Facebook and Instagram and the billions of fans they had there, I knew that the only way we could build our own version of it was if we all worked together.
Imagine if every indie artist on the planet joined Rhythmic Rebellion today and created their own website. Then tomorrow all the artists went out and invited their fans to go to their website, click the FOLLOW button and join their community powered by Rhythmic Rebellion. We would have 500 million fans instantly, all of whom we could reach out to and communicate with. We would have our own version of WeVerse.
The Rhythmic Rebellion platform has been live since July 2017. It is well tried and tested. Nothing prevents us from achieving this.
I want Rhythmic Rebellion to be the place where artists, songwriters, labels and management work together to set the rules for the platform and help decide what software we build next. I want this to be a platform where everyone feels treated fairly and has a voice.
With Rhythmic Rebellion you can:
- Create your albums digitally for sale with instant listening and downloads and bundle them with a CD or vinyl.
- Bundle albums with the karaoke experience or/and access the 10-track/stem player for each song.
- Sell access to exclusive videos within our Artist Premiere feature.
- Your merch shop can offer on-demand printing and delivery of CDs and vinyl through Printful.
You can also use a gift code and offer free access to these exclusive videos. This is a great way to get fans to join your community.
You continue to use Facebook, Instagram, and TikTok to find new fans, but constantly give them reasons to visit your site and join your community. Fans sign up once and can interact with any artist on the platform and buy music and merch.
Communication with these fans is the most important thing.
Each artist and label account has its own email system. But every time you send an email, we place a copy in the fan account message center. The app will immediately notify the fan on their phone. You tap the notification and see the message you sent. 100% delivery. No spam filters. You will also see this message in the browser if you are logged in there. This message can also be sent without email.
Each artist and label owns fan information for fans who are your followers and part of your community. You can export this information weekly if you wish. We want you to know that you are in control of your fandom.
There is an opportunity to discover artists, music and videos in the app and on Rhythmic-Rebellion.com. The Rhythmic Rebellion team provides proof of purchase and support. We keep a small percentage of sales and it’s free to enter.
Artists like Ray Scott who use our platform are finding it easier to build their communities, message those communities, and sell more music and merchandise than ever before.
RayScott.com was built with our website builder and their merch shop and email system are powered by Rhythmic Rebellion.
Ray increases music sales by allowing fans to hear unreleased songs exclusively on his website while the album is available for pre-order. Fans go to his website, listen to the song, and not only buy the album, but also buy many of his other albums and merchandise. Thanks to the tip buttons we provide at checkout, 11% of Ray’s income comes from tips. 81% of his album sales were on CD and 19% were all digital. You can find out more Here.
It’s time we took control of our business and stopped letting others dictate how and when we communicate with our fans. Hybe and Universal Music Group are now taking action. It’s proof that this approach is the future of music.
Email me at (email protected)Tell me that you agree and want to be part of this movement. We can hold Zoom meetings where everyone is involved, we discuss our progress, resolve issues, and plan for future software improvements. I will respond to anyone who emails me within 48 hours. If you don’t get a reply, please check your spam folder or email me again and include your phone number. I’m texting you.
Platforms like this will be the biggest thing to happen to the music industry since music streaming was invented. We don’t have to be excluded. We have our own platform. What if our indie platform had more fans than WeVerse, at least for a short while? It might happen if you all start joining now.
Let us do this!