Photo credit: Live Nation
Live Nation releases the Mindful Nation app for touring artists, crew members and music fans to seamlessly integrate music into meditation practice.
Live Nation has announced the launch of the Mindful Nation app, which aims to seamlessly integrate music into meditation practice. The company has invested in many mental health programs for employees and the touring industry and is looking to expand that support by providing on-demand mindfulness training for music lovers.
Downloadable from the Apple App Store, the Mindful Nation app offers over a thousand courses searchable by trainer, overall mood or preferred course length – with unique “sonic beats” for the app’s meditations, curated by producers and independent artists including Janax Pacha, Moses Musica, Chris IDH and more.
The app offers daily instructor-led classes tailored to different moods, on-demand mind, sleep, and everyday classes, music playlists from artists across multiple genres, and “breathe to the beat” exercises.
The concept started as a B2B platform offering live sessions to improve company culture and was created by Niamh McCarthy, a former artist manager who worked for Madonna and the U2 management team at Maverick. After suffering burnout along the way, she began studying meditation, breathwork, and yoga, and made it her mission to bring mindfulness and meditation to the music industry.
“The Mindful Nation app brings together meditation and music in a unique way,” said Michael Rapino, CEO and President of Live Nation. “We initially created Mindful Nation as a program for our employees, and it’s great to see Niamh now bringing the benefits of mindfulness to touring artists and crews in our industry, as well as music fans.”
“Music is transcendent and has the power to connect and support. Mindful Nation’s artists are vehicles to this higher source, which we bring into people’s everyday lives through our meditation classes,” says Niamh McCarthy, Founder of Mindful Nation.
“We are all completely overwhelmed by the extraordinary amount of data and connectivity that exists in today’s world and that we are not equipped to handle. The courses in the Mindful Nation app are like a timeless album, never outdated. Users can always turn to these resources to sustain themselves through life’s ups and downs.”
With nearly 20% of adults in the US suffering from an anxiety disorder and 8 out of 100 people in England suffer from anxiety and depression, Mindful Nation aims to help people take control of their mood and transform their lives through the combined power of music and meditation .
Live Nation offers full-time employees free, unlimited access to the Mindful Nation app and mental health insurance coverage for 18 therapy and coaching sessions per year. Live Nation has also invested in mental health programs for the industry, including the Music Industry Therapist Collective and Tour Support.