Credit: Miguel Valencia
One of Latin America’s most-streamed artists, Maria Becerra, has signed a new joint venture with 300 Entertainment at Warner Music Latina.
Latin Grammy-nominated Maria Becerra, aka La Niña de Argentina, is the latest artist to join Warner Music Latina’s roster, alongside Warner Music Group labelmate 300 Entertainment.
In a relatively short period of time, Becerra has become a global phenomenon, ranking among the top five most-streamed Latin artists on Spotify’s Top Global Charts. She recently received the Visionary Award at Billboard’s inaugural Latin Women in Music Gala, winning numerous awards with multiple nominations. In March she performed at the closing ceremonies at Lollapalooza in Argentina and her show at the Movistar Arena in Chile was a sell out.
In 2020, Becerra signed with 300 Entertainment, becoming the first Latin artist to join the label’s roster. Since then she released her debut album, animalwhich showcased her artistic versatility and resulted in her earning four of the top five spots on Argentina’s Billboard Hot 100. Months later, her collaboration with Prince Royce, “Te Espero,” also landed her first top 10 on Billboard’s Tropical Airplay chart.
Becerra quickly became one of the most sought-after artists to collaborate with, having worked with the likes of Camila Cabello, J Balvin, Prince Royce, Manuel Turizo, Pablo Alborán, Zion & Lennox, Tini, Becky G and many more.
“I am very excited to be part of the Warner Music Latina family. I know that together we will achieve incredible things and that this connection will allow me to further advance my career and solidify my global expansion,” said Becerra. “I’m honored to be part of their squad and look forward to working with such a capable and talented team.”
“It’s been amazing to see Maria’s development as an artist and I’m so proud of everything we’ve accomplished together so far,” added Kevin Liles, Chairman and CEO of 300 Elektra Entertainment. “With the addition of the vast, global reach of our Warner Music Group family and the addition of Warner Music Latina – led by Alejandro Duque – to the team behind her, she has no limits as to where she can go. That is the power of #biggerfamilybusiness.”
“It is an honor to welcome Maria Becerra to Warner Music Latina. She is an outstanding artist with a strong team behind her, and her achievements to date are a testament to that,” concludes Alejandro Duque, President of Warner Music Latin America. “We are delighted to continue on the path embarked upon by 300 Entertainment and Kevin’s team and very excited about our future together.”
Maria Becerra is currently preparing for her highly anticipated tour, which will take her to numerous Latin American and European countries including Mexico, Spain, Guatemala, Ecuador and Bolivia, among many others. She’s also reportedly working on new music to be released soon.