NEON16 signs Bad Bunny producers Albert Hype and Jota Rosa as Latin music continues to grow in popularity

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Albert Hype Jota Rosa Neon16 Publishing

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Albert Hype who is signed to NEON16 Publishing. Photo credit: NEON16

With Latin music sales continuing to grow – fueled by acts like the record-breaking Bad Bunny – NEON16 have signed producers Albert Hype and Jota Rosa. In addition, the Miami-based company has extended an existing agreement with Latin Grammy-nominated songwriter Gaby Morales.

NEON16 recently reached out to Digital Music News with news of the deals being made specifically through its NEON16 publishing unit. Founded by TERTAIN CEO (and former CEO of Roc Nation) Lex Borrero and ‘Adicto’ creator Tainy, self-proclaimed ‘diversified entertainment media company’ NEON16 announced the signings today, just weeks after announcing the acquisition of Cristina Arcay’s Arro Media.

As for the more recent developments, however, Miami-based Albert Hype has production credentials for high-profile tracks from the aforementioned Bad Bunny (including but not limited to “Estamos Arriba,” a collaboration with Myke Towers, and “<3"). , J Balvin ("Yo Le Llego", released with Bad Bunny), Shakira ("Te Felicito" and "Monotonia", with Rauw Alejandro and Ozuna respectively), and Selena Gomez and Rauw Alejandro ("Baila Conmigo").

“The road to success is paved with perseverance and you shouldn’t walk it alone,” Hype said of his collaboration with NEON16. “My journey with NEON16 Publishing started with the excitement to empower each other and take music to another level. This is just the beginning and we still have so much to achieve together.”

Since then, Puerto Rico-born Jota Rosa has collaborated with several of those acts (including Bad Bunny, J Balvin, and Selena Gomez) and released a debut solo album entitled Club Sixteen 2 last year. A title from the latter work, “Como Ñengo”, made it into the top 50 in Colombia and is said to have around 50 million streams.

(Earlier this week, Live Nation acquired a majority stake in Colombia’s Páramo Presenta, including Bogota music festivals like Estereo Picnic.)

“I am very grateful for the opportunity NEON16 Publishing gave me early in my career,” Rosa revealed in his own remarks. “This partnership has helped bring my music to the masses, and I look forward to continuing to make music for the world to enjoy.”

And finally, as mentioned at the beginning, Gaby Morales, who recorded and released a solo track entitled “Te Envolviste” last year, remains “proudly” part of NEON16 Publishing.

“The development of creative talent is at the core of what NEON16 stands for,” said Raul Chirinos, A&R Director of NEON16 Publishing, of today’s agreements. “The success of Albert, Gaby and Jota is a great example of investing in talent early on and working with them as they reach their full potential.”

According to a recently released semi-annual report, Latin music growth shows little sign of slowing down; Between the end of 2021 and the middle of 2023, the share of Spanish-language publications in streaming consumption in the US (particularly among the top 10,000 titles) increased by about four percent to a total of 7.9 percent.