NFL Fans Upset Over Wall-to-Wall Taylor Swift Coverage on Sunday Night Football

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Taylor Swift NFL fans backlash

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Photo Credit: NBC / Sunday Night Football

Yesterday marked the second appearance of Taylor Swift at a football game in support of Travis Kelce of the Kansas City Chiefs. Now NFL fans are clutching their pearls over the exposure to something that may not interest them.

Swift made her first appearance in support of Kelce on September 24 in Kansas City, with extensive coverage of that appearance. The singer shouted “let’s f**king go!” when Kelce scored a touchdown during that game. Perhaps noting the attention her first appearance garnered, Swift was once again on display for the Sunday Night Football match-up between the Chiefs and the Jets.

But ‘legitimate NFL fans’ are voicing their concerns that the game is becoming a spectacle not about football—but who is watching or dating the players. “There’s a fine line between having fun with something and going overboard and becoming cringe,” writes Jimmy Traina for Sports Illustrated. “NBC was beyond cringe. And not just with the Taylor Swift nonsense.”

Traina complains that watching the Swift-infested Sunday Night Football felt like watching the Super Bowl, which is catered to the non-football fan. And arguably that’s the feel NBC is going for too because it wants to expand attention on the games it broadcasts.

Shots of Taylor Swift in the audience panned directly into commercials for her Eras Tour film at a theater near you. And whinge all you want about how Taylor Swift coverage doesn’t belong in football—the Swiftie effect is real.

Fanatics reports that Travis Kelce’s jersey saw a 400% spike in sales through its network of shops, including NFLShop.com. The influx of interest in Kelce is a direct result of rumors that Taylor Swift and Kelce are now involved. That surge of interest in Kelce’s jerseys propelled him from the #19 spot, into the top five best-sellers since that September 24 appearance.