Credit: AlphaTheta/Serato
Pioneer DJ parent company AlphaTheta Corporation has acquired Serato Audio Research, strengthening the longstanding partnership between the two DJ and audio brands.
AlphaTheta Corporation, Pioneer DJ’s parent company and leader in the world of DJ hardware and software acquired DJ and audio software company Serato Audio Research extends the longstanding partnership between the two brands. Both companies share a commitment to merging music and technology, providing the best experience for DJs, artists and audiences worldwide.
“I am pleased to announce the acquisition of Serato. Through extensive discussions within our organization and with Serato’s management team, we have explored new ways to contribute to the industry,” said Yoshinori Kataoka, President and CEO of AlphaTheta. “The addition of Serato to the AlphaTheta group will result in new synergies and significant technological innovations, creating continued value for the community.”
“Serato has a 25-year track record of success driven by a single-minded focus on serving DJs, producers and artists. We’re incredibly proud of both the strength of our company and the community that surrounds our brand,” added Young Ly, CEO of Serato. “Today we are excited to deepen our longstanding partnership with AlphaTheta and accelerate the way we create value for our users and the industry.”
AlphaTheta has been developing market-leading DJ hardware compatible with Serato DJ software since 2011 and continues to explore new ways to build and advance the DJ and audio industries. The acquisition of Serato expands this partnership and opens up new possibilities.
While the partnership will benefit from the combined expertise of both companies, Serato and AlphaTheta will continue to operate as separate brands, including continuing their longstanding partnerships with key players in the DJ hardware and software industry.
Although both companies have agreed to the acquisition, the transaction is subject to New Zealand Overseas Investment Office approval and other customary conditions, according to the official announcement on Serato’s website.