Pophouse Acquires Majority Stake in Cyndi Lauper Catalog, Tees Up ‘New Content and Experiences’

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Cyndi Lauper and Pophouse Entertainment co-founder Björn Ulvaeus. Photo Credit: Pophouse

Pophouse Entertainment has officially acquired a majority stake in the publishing catalog and recorded revenue of Cyndi Lauper.

Björn Ulvaeus-founded Pophouse, which helped spearhead the lucrative ABBA Voyage hologram concerts and is currently developing KISS avatars, emailed DMN this morning with word of the deal. Besides building out its budding avatar empire, Pophouse has in recent years invested in the music IP of Avicii as well as Swedish House Mafia.

Now, the Stockholm-based business has added interests in “Girls Just Want to Have Fun” (which Lauper recorded), “Time After Time” (which she recorded and co-wrote), and many others to its portfolio. All told, the agreement, Pophouse’s first with an American musician, encompasses the entirety of Lauper’s catalog excepting her Broadway music.

Since arriving on the scene with 1983’s She’s So Unusual, the two-time Grammy winner has released 12 solo studio albums, the newest being 2016’s Detour. And while the involved parties opted against publicly disclosing the financials associated with the tie-up, they did indicate their intention to “work closely together through a joint venture.”

Said joint venture will feature “creative activations inspired by Lauper’s timeless pop music repertoire,” the company and the Brooklyn-born singer-songwriter signaled. Moreover, Pophouse has set its sights on bringing the body of work to different listeners, including via “new content and experiences.”

Addressing her deal with Pophouse, 70-year-old Lauper emphasized the entity’s commitment to her “professional life’s work and ensuring its legacy.”

“Since we first met, Pophouse has impressed me with their commitment to maintaining and developing my professional life’s work and ensuring its legacy,” Lauper said in part. “Their creativity and vision, combined with my continued involvement via our unique joint venture is what is most exciting to me.”

And in comments of his own, Pophouse CEO Per Sundin added: “Cyndi Lauper is an icon, with a career that has inspired generation after generation of music lovers. That she has entrusted us to protect and continue to grow her legacy is a privilege we are proud to accept.

“We set ourselves apart through our emphasis on artist and brand development, so that we can nurture the value of our investment, and we are pleased Cyndi endorses our vision for her remarkable catalogue of work,” concluded the former Universal Music Nordic president.

Bigger picture, today’s catalog sale represents only the latest in a line of 2024 music IP deals, which could be indicative of a large-scale resurgence in the sector. In mid-February, for instance, Irving Azoff’s Iconic Artists Group purchased Rod Stewart’s song rights and revealed that it had secured around $1 billion to bankroll additional investments. Sony Music, for its part, spent a reported $600 million or more on 50 percent of Michael Jackson’s catalog.