Reservoir Ink’s publishing deal with writer/rapper Armani White – the viral “Billie Eilish” rapper

Credit: Chad Griffith

Reservoir has announced a new publishing deal with viral rap sensation Armani White.

This is White’s first publishing deal and includes his full catalog including viral hit “BILLIE EILISH” and future works. White rose to fame with the 90-second bop that sparked social virality. It has garnered more than 40 billion views on TikTok and 250 million streams on Spotify. The song also peaked at number 58 on the Billboard Hot 100. White’s success with the single also landed him a record deal with Def Jam.

Earlier this year, White was featured on Denzel Curry’s single “GOATED,” which racked up over 19 million streams on Spotify. Boxing icon Floyd Mayweather also stars in the music video for the single. In 2019, White independently released his debut album, Keep in touchand in 2021 he released a five-track EP called things we lost in the fire.

“Music has helped me through so much, and this is an exciting moment to take that to a new level,” says Armani White new publishing deal. “I know Faith Newman and the Reservoir team can help me get there. I can’t wait to share more music with my fans and continue building the world of Armani White with them.”

“As a native Philly, it’s truly special to work with Armani, whose music pays homage to the history of Philly hip-hop while bringing a modern twist to create his self-described ‘happy hood’ niche within the genre .” adds Faith Newman, executive vice president of A&R and catalog development at Reservoir. “He also has a remarkable work ethic, and the Reservoir team is committed to helping Armani continue to release hits that push the genre forward.”

“Armani has been on the rise for years, but ‘BILLIE EILISH’ has helped him get the attention he deserves,” added Rell Lafargue, Reservoir’s President and Chief Operating Officer. “He’s a true artist and global thinker – he incorporates striking visuals into his campaigns and recognizes the importance of impressive international collaborations.” Armani is exactly the kind of artist we want to support at Reservoir, and despite billions of views and streams, he’s still scraping he only on the surface.”