Sony Music Latin has partnered with Swiss company Nexoom AG to expand business and sponsorship opportunities for Tier 1 artists in the Latin American region of the US.
Swiss-based interactive entertainment company Nexoom AG has secured a partnership with Sony Music Latin. This collaboration will expand the business and sponsorship opportunities for Sony Music’s “Tier 1 Artists” in the Latin American region of the US.
The collaboration is focused on unlocking unprecedented value for Sony artists and their fans, leveraging Nexoom’s innovations and digital ecosystem to deliver unique experiences. The companies view the deal as more than just a business agreement – “a commitment to a long-term partnership based on mutual growth and shared values of innovation, excellence and artist empowerment.”
“This partnership marks a monumental step into the new era of interactive entertainment for Nexoom and Sony Music Entertainment,” said Cristina Niculae, CEO of Nexoom. “By leveraging our combined resources and shared vision, we will amplify the voice of incredible artists and create unique opportunities for Sony Music Latin.”
“We don’t just sign a contract; We’re building a bridge,” Niculae continues. “This alliance represents a bold step toward our vision for the future of entertainment, where technology and talent merge into something truly extraordinary.”
“We are thrilled to be collaborating with Nexoom on initiatives that reflect our commitment to music and lifestyle integration and offering fans unique experiences that go beyond music,” added Alex Gallardo, President of Sony Music US Latin, add.
As a strategic digital entertainment company, Nexoom aims to revolutionize the way people experience music, video and other forms of digital entertainment. Nexoom aims to create immersive experiences that bring artists and audiences closer together through innovative technology and strategic partnerships.
Sony Music US Latin is the world’s leading Latin music label and home to some of Latin America’s most prolific artists, from emerging and independent artists to global superstars. As a full-service record label, the company prides itself on its comprehensive artist services that encourage and support artists at every stage of their career.