Spotify announces the launch of Most Necessary Live, a quarterly live adaptation of the Most Necessary playlist featuring a series of regional showcases for up-and-coming rappers beginning August 2 in Houston.
Spotify has announced the launch of The most necessary life, a series of live shows featuring the hottest up and coming rappers from regions around the US, aiming to give early-career artists a big break with a physical expansion of the Most Necessary playlist. The first edition of the quarterly show kicks off August 2nd in Houston with KenTheMan, DeeBaby and more.
Spotify will continue to expand its support of emerging artists and celebrate the next generation of hip-hop by inviting top fans and friends to exclusive performances and more. Most Necessary Live kicks off August 2nd in Houston, TX with DeeBaby, KenTheMan, Mike Dimes, MONALEO, That Mexican OT and surprise guests. The series will run once a quarter and will reach multiple cities across the country.
“Regional rap scenes have always been the lifeblood of hip-hop, so we’re thrilled to open Most Necessary Live in Houston. “As a physical extension of the playlist, it’s another example of how we continue to support emerging artists at Spotify,” he said Max WeinsteinHip hop lead and artist partnerships on Spotify.
“As a major collaborative effort by the music and marketing teams, we are launching this showcase to showcase local artists and give fans the opportunity to see their favorite acts live. The team has been working on this for a while, so we’re excited to finally bring Most Necessary to life.”
Dubbed the “Official Voice of the Next Generation on Spotify”, Most Necessary celebrates some of the hottest up and coming rappers to hit the playlist in real life and connects them to their top listeners through exclusive performances.