Spotify’s podcasting restructuring continues – now the platform is taking on a copy lead to “take ownership of the Spotify for Podcasters brand voice”

Photo credit: Thibault Penin

Following a series of cuts in its spoken word divisions as part of a broader effort to increase podcasting profitability, Spotify is now hiring a “copy lead” for podcasts.

The Stockholm-based audio entertainment platform announced their search for a podcast copy lead in a LinkedIn job posting. For reference, Parcast, Gimlet, Megaphone, Chartable, The Ringer, Whooshkaa, and Podz owners Spotify have spent billions on podcasting over the past few years — including exclusive rights to programs like The Joe Rogan Experience, call her dadand a bunch of others.

And while those spendings have reportedly helped Spotify outperform well-funded competitors like YouTube, SiriusXM, and Apple in the podcasting space, the service has been working to reorganize and cut costs since the start of 2022. For example, a year before about six percent of its entire team was laid off, Spotify closed Studio 4 in early 2022.

In October of the same year, eleven original podcasts were discontinued before Spotify closed 2022 with the cancellation of several live audio shows. And in the first five months of 2023, several podcasting executives have in turn left the company, with Heardle’s parent company also discontinuing its standalone live audio app.

Now that the rapid acquisition strategy has been scaled back and various opportunities to monetize podcasts continue to be explored, Spotify is seeking a (remote) copy lead to “take ownership of and oversee the execution of the Spotify for Podcasters brand voice.” according to the first highlighted job posting.

At a yearly drop from a whopping $116,455 to $166,364, the hired person will “take the lead in creating forward-looking marketing materials” and will “build, maintain, and continuously evolve verbal communications according to brand guidelines,” according to the Description.

The copy leader’s other responsibilities include maintaining “a cohesive brand story across all customer touchpoints” and resolving issues with “multiple solutions to encourage and inform Spotify for the passionate podcast community of podcasters,” the post reads.

Going forward, it will be worth keeping an eye on the professional focus of the Spotify copywriter, as well as the service’s additional podcasting staff and pivot staff. Judging by the uncertain economy, Daniel Ek’s recent comments about overspending on content acquisitions, and Spotify’s particularly ill-advised deals, it appears the company will be trying to do so with significantly less in the coming months (and possibly years). much more to achieve).

As the market closed today, Spotify (NYSE:SPOT) stock was trading at $150.31 per share, reflecting a small improvement on the day and an increase of nearly 84 percent since the start of 2023.