Taylor Swift has set her sights on an exclusive vinyl record of Speak Now (Taylor’s Version).

Photo credit: Target

Taylor Swift is presenting Target with an exclusive vinyl release of Speak Now (Taylor’s Version) featuring a purple marble design, available for pre-order now.

Taylor Swift’s “Taylor NationThe fansite revealed on May 18 that the vinyl for the forthcoming re-recording of their 2010 album is available Speak Now Is can be pre-ordered from Target while stocks last. The vinyl perfectly captures the album’s aesthetic with a purple marbled color scheme.

Swift made the announcement during the first of her three shows at Nashville’s Nissan Stadium on May 5 Speak Now (Taylor’s Version) will arrive on July 7th. Speak Now (Taylor’s Version) follows Fearless (Taylor’s version) And Red (Taylor’s version) as the third re-recorded studio album of their original six.

“I did first Speak Now, entirely self-written, between the ages of 18 and 20,” Swift wrote on Twitter after the announcement. “The songs from that time in my life were marked by brutal honesty, unfiltered diary-like confessions and wild melancholy. I love this album because it tells the story of growing up thrashing, flying, falling… and living through talking about it.”

in 2010, Speak Now was the first Taylor Swift album to surpass 1 million sales in its week of release and debuted at number 1 on the Billboard 200 with 1.047 million copies sold. As of April 27, Swift’s third album has sold 7.8 million equivalent album units in the United States, according to Luminate.

Bright Data released in the Top Entertainment Trends for 2023 report also revealed that about half of vinyl LP owners don’t own a turntable. Of the 3,900 US-based respondents, 50 percent of consumers who have purchased records in the last 12 months own a turntable, compared to 15 percent of music listeners overall.

This data suggests that half of fans who buy vinyl appreciate the collectible value and exclusivity of these items rather than listening to the vinyl format. With the vast majority of music revenue still coming from streaming services — 84 percent in 2022 — the numbers suggest that vinyl-buying “superfans” are intent on completing, buying the merch but listening to playlists -refer to online opportunities.