TikTok is relaxing its paywall and access to 20-minute videos with its Series feature, which is initially only open to select creators. Users can charge money for access to exclusive content.
TikTok is expanding Access to the series feature, which was first presented in March and is only available to selected developers. Now more users can earn money by placing exclusive content behind paywalls and creating videos up to 20 minutes long.
Creators can block exclusive content that fans have to pay to access, similar to platforms like OnlyFans. Content prices can range from $1 to $190, and premium videos can be up to 20 minutes long, compared to the 10-minute cap available to some users.
“The series allows eligible creators to publish collections of premium content behind a paywall that viewers can purchase for access,” says TikTok. “A series can contain up to 80 videos, each up to 20 minutes long, giving people a new, longer format to watch their favorite artists and content.”
This extension opens a new monetization opportunity for users in select regions who are 18+, have 10,000 followers, and meet other account and view criteria. Users with fewer than 1,000 followers who meet other requirements can apply for the program by showing exclusive content they’ve sold elsewhere. However, this does not guarantee admission.
“The series is currently only available to select YouTubers who apply to participate in the coming months,” explains TikTok. “As we are in the early stages of the series, we will continue to listen carefully to feedback from our community.”
While premium content is the latest way for TikTok creators to monetize the content they post on the platform, many creators have been frustrated with the payout on the app compared to other platforms like YouTube. TikTok’s original creator fund used to earn users pennies for viral videos. Still, the company recently rolled out a revamped version of the fund, the Creativity Program, which requires longer videos to participate.