Photo credit: Tiktok
TikTok’s revamped Creator Fund, called the Creativity Program Beta, is now open to all YouTubers in the United States. Here you can get an insight into the participation requirements.
TikTok began revamping the Creator Fund back in February, testing the new program with a handful of YouTubers. From the start, the idea has been to create more real-world opportunities for creators while helping them generate more revenue. That sounded great in theory, although the concept was extremely slow to materialize and surprisingly lackluster in terms of compensation.
Now it looks like things are progressing a little faster. According to information TikTok shared with Digital Music News this week, the old “Creator Program” is now being transformed into a broader “Creativity Program Beta,” with a larger eligible tent and a number of issues fixed.
Ultimately, the music industry would like to see a broad-based compensation program benefiting from this every Musician, songwriter and creative guy collecting traffic for TikTok. For now, this seems like a step in the right direction. Here are all the details we’ve learned about this transition so far.
TikTok Creativity Fund Program Eligibility Requirements
- Creators must have a US-based account
- Must be at least 18 years old
- Have at least 10,000 followers
- 100,000 views have been achieved in the last 30 days
Once all of these requirements are met, US-based creators can apply to participate in the program. Once creators are approved and part of this new program, they will no longer be able to participate in the old Creator Fund model. TikTok hasn’t made a commitment as to whether this new model will replace the old Creator Fund model, but it likely is.
Given that the Creator Fund launched in 2020 with a commitment of $1 billion to creators over three years, we’re nearing its expiration date. Creators have been complaining about low payout rates on TikTok since early 2023.
“The Creativity Program beta is still in its early stages, and we’re continually looking for ways to improve the experience for our creator community and the way creators are rewarded,” TikTok said of the new program. “We look forward to feedback from our community.”
A notable change between the two is that the new program focuses on creating high-quality original videos longer than a minute. TikTok got its massive audience from short videos under a minute long, but the company goes beyond that.
The new platform also gives developers access to a dashboard that provides key video analytics, estimated earnings, metrics, and any alerts to fix. The idea seems to be to recreate the YouTube Creator dashboard experience with a focus on rewarding longer content.