TikTok officially announces the “Artist Impact Program” – expansion of TikTok’s commercial music library

Credit: Solen Feyissa

TikTok has officially announced the Artist Impact Program, effectively adding more than a million songs and sounds from emerging and established artists to TikTok’s commercial music library.

tick tock reports that 88 percent of users say sound is essential to the TikTok experience, while 68 percent remember a brand better when they feature songs they like in their videos.

Therefore, to help businesses of all sizes better utilize TikTok, the company has announced the Commercial Music Library (CML), a “pre-approved” global music library that makes it easier than ever for brands to find music to complement their content on TikTok.

The Commercial Music Library connects brands with more than a million songs and sounds from emerging and established artists “to help them easily and quickly become innovative storytellers and engage new audiences in new and surprising ways.”

To that end, TikTok’s Commercial Music Library has unveiled its Artist Impact Program, bringing even more music from global artists to the platform and offering even more meaningful collaboration opportunities for artists and brands. The program allows artists to monetize their music on TikTok by allowing companies to use them in their content, increasing their chances of being discovered and rediscovered in markets worldwide.

TikTok has signed multiple global distribution partnerships with distributors, publishers, labels, and organizations like Believe, DistroKid, and Vydia, allowing artists to leverage advertising budgets from brands they feature in their TikTok campaigns.

Commercial Music Library and its extensive network of distributors, labels and publishing partnerships include 411 Music Group, Amadeus Code Inc., Amuse Inc., Believe, Blowout Inc., Create Music Group, Danal Entertainment Co, Ltd, DistroKid and Downtown Artist & Label Services, Epidemic Sound, Falcon Music, Fuse Adventures in Audio, Heavy Duty, JK Records, Kobalt, Mound Media Inc., Music & New Co., Ltd., PT Musica, Score a Score, Songtradr, Stem Disintermedia, SoundOn , Sub Pop, Thematic, Two AM Music Global and Vydia – all helping to propel the music ecosystem as it exists on TikTok, from artists to labels and brands.

“We are extremely excited to partner with TikTok on the commercial music library as we believe it will create new and exciting synchronization opportunities for all Believe artists and enable their music to reach new and existing audiences worldwide,” says Pete Beck, Global Head of Sync at Believe.

“The ability for artists to sign up for TikTok’s Commercial Music Library further expands the reach of artists and connects artists to brands in innovative and powerful ways,” added Mike Fink, Head of Creator Services at DistroKid.

“As one of the early adopters of TikTok’s commercial music library and Artist Impact program, Vydia has achieved great results for our independent artists and labels, including exposure to major brands, increased collaborations and a new revenue stream,” said Brendan Lustenring, Director of Label and artist relations at Vydia.

“This achievement spans multiple genres including pop, alternative, R&B, country, Latin and Afrobeats and continues to create rich opportunities for our community. Through Vydia’s partnership with TikTok, we look forward to supporting this program as it continues to expand into new markets.”

“We want to help evolve the dubbing industry to capitalize on the speed and scale of digital advertising and short video. Our goal is to provide brands with a secure yet rich library of music to use in their content, while opening up new revenue streams for the artists they support,” concludes Bryan Cosgrove, Director of Commercial Music & Creative Licensing at TikTok. “Our goal is to make TikTok a place where everyone can find growth and opportunity, and we hope our extensive music resources will help in that.”