TuneCore and ThreeDee Music Announce Partnership Agreement, Promise ‘Dolby Atmos Mixes At Attractive Rates’

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ThreeDee Music founder and CEO Matthias Stalter, whose company has partnered with TuneCore Germany. Photo Credit: TuneCore

TuneCore Germany and spatial audio company ThreeDee Music have announced a tie-up that they say will enable the Believe-owned distributor’s artists to “obtain Dolby Atmos mixes at attractive rates.”

Berlin-based TuneCore Germany and London- and Munich-headquartered ThreeDee Music emailed DMN this morning about their “path-breaking collaboration.” Founded in 2021 by Abbey Road Studios producer Matthias Stalter, ThreeDee is said to be “on track to become a market leader in 3D music production” for Central Europe this year.

On this front, the two-year-old company’s independent team and “wide spectrum of expertise” allow for “significantly” shortened production times as well as work that “lives up to the highest audiophile standards,” according to execs. Besides production, ThreeDee offers recording, mixing, mastering, and composition services (or “writing and composing songs that are made to measure for music in spatial audio”), its website shows.

Back to the ThreeDee-TuneCore union, the aforesaid Dolby Atmos mixes at attractive rates are specifically available to the distributor’s artists in Germany, Austria, and Switzerland, TuneCore Germany head Colin Eger communicated. “We firmly believe that independent artists should have access to the latest technologies to present their music on the highest level possible,” the former Warner Music higher-up Eger also said.

And in remarks of his own, ThreeDee’s previously mentioned founder and CEO, Matthias Stalter, elaborated upon the partnership’s perceived significance for indie professionals.

“A shared interest has always been to make music productions in 3D accessible on the highest possible level to a much wider and broader audience,” Stalter relayed in part. “Through our cooperation we are now able to support independent artists to present their songs in a completely new format and to wow their fans with an immersive listening experience, a feat which until now was reserved for major acts only.”

Earlier this year, George Ezra released six re-recorded tracks in spatial audio as part of a deal with Amazon Music, and China’s NetEase Cloud Music in late May announced Dolby Atmos support. More recently, Universal Music Germany in July inked a separate agreement with ThreeDee, covering Dolby Atmos production on frontline releases as well as certain catalog projects.

Then, ThreeDee last week scored a different pact yet, this time with Hamburg-based dance label People Want to Dance. The latter was established in 2022 by Andreas Weitkämper (previously a longtime Warner Music exec) and Busy Und Aggro Agency founder Ekki Klages.