Photo credit: Twitch
With its new Partner Plus program, Twitch is once again offering its creators the 70/30 revenue split — with some serious caveats.
The 70/30 split would apply to the first $100,000 streamers bring in each year. Currently, most Twitch partners have a 50/50 revenue sharing agreement where the platform gets 50% of their revenue. The 70/30 split applied to some of the platform’s biggest streamers — but Twitch brought the ax on cutting board on this agreement in September 2022. Since then, some of the highest paid Twitch streamers on the platform have been extremely unhappy with the changes to the platform.
Meta will not take cuts in Facebook Gaming and Instagram subscriptions for the remainder of 2023. YouTube Gaming, meanwhile, already offers its YouTubers a 70/30 split and recently lowered the requirements for becoming a YouTube Partner. Kick, a newly launched video-streaming competitor, is hoping to pull some streamers out of the mess with an announced 95/5 revenue split.
What are the new terms of Twitch Partner Plus?
Under the new terms, Twitch streamers will do so I need to keep up the number of subscriptions A minimum of 350 recurring paid subscriptions for three consecutive months to be eligible. The caveat here, however, is that gifted subscriptions and Prime subscriptions (read: free) don’t count toward this number. Once a streamer hits the threshold, they’ll be automatically registered for the next 12 months, even if they fall below that 350 number in subsequent months.
Once Twitch Partners earn $100,000 in a 12-month period, their revenue split increases from 70/30 to 50/50. This new program starts on October 1st. Twitch streamers who meet the new eligibility criteria in July, August, and September will be enrolled in October. The move comes after the brand angered streamers with new rules against “burn-in ads” that would have impacted additional revenue streams they generate from their streaming activities.