Warner Music Asia and GEM Team Up Spanish Language Project – ‘The First Time a Mandopop Artist Has Released a Full Length Spanish Album’

GEM, who says she learned Spanish to write and record an upcoming album for fans in Latin America. Photo credit: Warner Music Asia

With the continued growth of China’s music industry, Warner Music Asia has announced plans to release Shanghai-born singer-songwriter GEM’s debut Spanish-language album

Warner Music Group’s (WMG) division recently unveiled the upcoming project of 31-year-old GEM (real name Gloria Tang Sze-wing), who, according to the major label, is poised to “become the first mandopop artist releasing a full album.” -long spanish album.”

Justified epiphanyspecifically, these efforts will be “a new perspective”. epiphanywhat the “Light Years Away” The law was dropped last year. Despite being recorded in Mandarin in 2022, the release is said to have been “very popular in South America” ​​for GEM, which has 1.68 million monthly listeners on Spotify and 2.69 million YouTube subscribers.

“With her signature powerful vocals and unique style, GEM brought Spanish-language influences to this latest album,” said Warner Music epiphany, which should be available to fans on July 10th. “Although GEM didn’t speak the language when the project started, he managed to write and release an album entirely in Spanish.”

In a statement, GEM (who’s apparently (who has been experimenting with Spanish recordings for at least six months) also stated that she taught herself Spanish before writing “the entire album” herself. And in his own remarks, Jonathan Serbin, co-president of Warner Music Asia, elaborated on the upcoming album’s potential to “achieve huge success and introduce it to new fans around the world.”

According to IFPI, China is now home to the fifth largest music market. In recent quarters, top domestic streaming providers like Tencent Music and NetEase Cloud Music (a significant portion of which is owned by Sony Music Entertainment) have reported seemingly strong financials.

In addition to the particular popularity of certain China-based acts in the country of around 1.4 billion people, a growing number of Western artists (including Taylor Swift and The Backstreet Boys) are taking advantage of the country’s rapidly evolving music scene.

In addition, Universal Music Group (UMG) has taken numerous steps over the past year to expand its presence in China. For example, when the major label announced a deal with Beijing-based publisher Ryce Publishing in November, it expressed its belief that “the time for C-pop” had come.

Meanwhile, Latin America’s diverse music markets, where streaming accounts for a significant portion of total sales, are seeing their own significant growth, according to related sales data.