White Claw Inks enters into brand partnership with London’s BST Hyde Park

Photo credit: White Claw

White Claw has entered into a new partnership with BST Hyde Park, AEG Europe’s premier music festival.

Building on last year’s wave of success, the branding agreement sees White Claw expand its festival presence at BST Hyde Park and All Points East. With a 60-day summer line-up at festivals across the UK, White Claw is quickly positioning itself as the festival drink of choice among concert-goers.

White Claw is manufactured by Mark Anthony Brands International based in Ireland. From June 23rd to July 9th, the brand of alcoholic, sparkling seltzer will provide refreshment to visitors to BST Hyde Park. In the heart of BST Hyde Park, White Claw’s brand new ‘Shore Club’ bar experience will be available for fans looking for a haven from the heat of summer days. The bar will feature a 4D wave experience and beach club seating, and will have a raised viewing floor to provide entertainment while you enjoy the experience.

Now in its tenth year, BST Hyde Park is hosting a huge music party for London. White Claw also return for All Points East in August with an additional expanded presence at all UK festivals.

“White Claw is a perfect fit for festivals and events across the country, helping consumers make the most of their highly anticipated days,” adds Michael Dean, Marketing Director UK at White Claw. “We are delighted to be returning to the UK for a third time but this time bigger and better with the White Claw Shore Club at BST Hyde Park and All Points East. Our fans want to be in the middle of the music and culture, so what better place to enjoy a refreshing White Claw than at a festival and listening to your favorite artists.”

White Claw Experience British festivals

  • BST Hyde Park | June 23 – July 9
  • shipyards | July 8-15
  • crossing 2 | July 21-22
  • All points to the east | August 18-28
  • FLY Open Air | September 16-17